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What if you could transform your passion into a thriving business? Join us as we sit down with Alex Cancelipo, the visionary founder of PodMatchcom and host of "Podcasting Made Simple," who reveals his remarkable journey from aspiring minister to influential podcaster and entrepreneur. Alex's story is a testament to the power of genuine human connections and the unexpected twists that lead to profound fulfillment in unconventional spaces. Learn how his encounter with real estate mogul Brandon Turner exemplifies the magic moments that make podcasting an extraordinary medium for building authentic relationships.
Ever wonder how a faith-driven inspiration can evolve into a groundbreaking platform? Discover the origins and growth of Podmatch, a service that revolutionizes the way podcast guests and hosts connect. Alex shares the divine motivations behind its creation and how its inclusive beginnings during the challenging 2020 era fostered a welcoming community for all. Get practical tips from Alex on enhancing your podcasting skills by embracing transparency and authenticity, countering the often curated nature of social media with real, relatable human experiences.
From blogging to podcasting, and from adversity to purpose, Alex's journey is nothing short of inspiring. Hear about his transformative shift from a money-driven career in real estate to finding his true calling through faith and service. Learn about the inception of "Creating a Brand" and its evolution into "Podcasting Made Simple," along with unconventional strategies for podcast monetization. Alex's heartfelt advice encourages listeners to embrace their unique voice and creativity, overcoming feelings of inadequacy to share their message with the world. Don't miss this episode packed with wisdom, practical insights, and heartfelt stories that will resonate with podcasters and listeners alike.
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Thank You for Listening, I hope you enjoyed this episode and that it encouraged you. Please like, share, and leave a review.
00:00 - Passion for Podcasting
07:33 - Podcast Growth and Faith Integration
11:44 - The Power of Transparent Podcasting
21:38 - Finding Purpose Through Adversity
24:45 - Podcasting
29:54 - Building Partnerships and Finding Niche
39:27 - Embrace Your Unique Voice
WEBVTT
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Hello everyone, thank you again for joining me on another episode of the Dorsuos show.
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Today we have a special guest with us.
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His name is Alex Cancelipo.
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He is the founder of PodMatchcom, a software that automatically matches podcasts, guests and hosts for interviews.
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It's actually a website.
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Alex is also the host of the top-rated podcast Podcasting Made Simple and a lead educator in the podcasting industry.
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Alex's sole focus is to serve independent podcast guests and hosts so that they can grow their influence and resume so they can better serve their listeners.
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Alex, thank you so much for coming on the show today.
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Dorsey, I'm seriously honored to be here.
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I was telling you before we got started.
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I've been enjoying listening to your show, so it's really cool to be in this seat.
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I'll be real with you, though I'm probably going to skip my episode when it comes out, so I'll jump ahead, not listen to myself when it comes out.
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I'm just kidding, I'll go back and listen to it, but you've got a really great show and I'm just honored to be here.
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So thank you for what you do.
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Yeah, no problem, and I'm going to start off with a little icebreaker question and who's your favorite person that you've gotten to interview?
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Oh man, that's a.
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That's a tough icebreaker question, because now everyone else is going to feel subpar and I don't mean for that to happen.
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You know somebody who I really enjoyed.
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I always.
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I immediately just mentioned the first person came to my mind, but his name is Brandon Turner.
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He's a real estate guy and I've done really well, but the the first time I was supposed to interview him, we got on a call like like we're supposed to, and he's like, hey, man, he goes.
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I'm so sorry he goes.
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I don't really work anymore.
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He goes, but I have to sign contracts and be available for certain things.
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He goes.
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I have one that's going to come at any minute unexpectedly.
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He's like, can we just talk and not record and we can just schedule another time?
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And this is a person I really shouldn't have had access to.
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People in real estate.
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Uh, really go after him.
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They're like always looking for him and we just talked for 30 minutes.
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He's like, oh well, here comes that call.
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He goes just let me know when I need to come back and we'll record.
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And we built this great rapport just in that little bit of time.
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And he's also a fellow believer and I got to hear I'd only heard his real estate stuff, so I got to hear his faith stuff as well, and he's somebody I just really respect again as a man of God and a business owner.
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So that was probably for me someone that has really always stood out.
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Okay, I had a similar situation like that happen and I have to now go back and have them interview me.
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I was having problems with Social Security and I was waiting for a call back from them and I was supposed to be on a podcast interview and I was like you know, I hopped on and I was like, hey, I'm waiting for the call.
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Can we do this another time?
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Yep, you know, that's just, that's humanity, and I think it's so important to remember that.
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Even in something like podcasting, sure, somebody's listening to it and that's who we're serving, right Is the listener at the end of the day, but it's sometimes refreshing to know that, oh, these are just human beings like me, a listener right, that just sometimes have life happen and you got to just roll with the punches sometimes.
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So I respect that.
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That's cool.
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Why are you passionate about what you do.
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You know I love serving people and maybe that sounds like strange to say, but really when I dove deep into my faith at first I was like I'm going to start serving at church, maybe work at a church one day, and that was kind of my mindset.
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Cause I'm like, cause I.
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I realized that, like Jesus has shown me the example of serving and loving others, loving the father and I wanted to do that and in my mind I couldn't do that unless I was in ministry and I came to realize that you know what you can actually serve and love people anywhere and that can still be a passion for you.
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It sounds strange to people that aren't walking with Jesus, that don't have this perspective of like I'm here to serve, not to be served, but once you gain that perspective, it's your entire life, it's holistic and so many of us disconnect our careers, our jobs, the things that we do, and our faith.
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So where we serve and love people, right, that's churchy stuff and the rest of it's work stuff.
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And for me I just had the realization that you know what?
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I'm probably not going to be in ministry.
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I did have some opportunity to volunteer and to even be staff at one point, which I decided not to take because I just didn't feel peace about it.
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And I'm not saying there's anything wrong with ministry.
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I think that's a very high calling.
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For some reason, I just felt like God was telling me this is not for you.
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And what I have realized is what is for me is being in the business world.
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And so for me, I was thinking like, where do I find people that I love to serve?
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And podcasting very quickly became that, because I'm also a people person and I find a lot of business is very and I'm a systems guy as well, but, like a lot of businesses, very systems driven, automations driven, all that right.
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But, dorsey, what we're doing right now, like this, is human to human and for me I'm like man.
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That's where I want to show up and serve, and podcasting just gives such a beautiful medium to be able to do what we're doing right now Having a great conversation that I know that will live on.
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There'll be a legacy behind it.
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So for me, I'm passionate to serve people and podcasting just happens to be the lane that I feel that God really put me into to do this at the highest capacity.
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Yeah, when somebody interviewed me about almost four years ago now somebody interviewed me for their podcast I was like you know what?
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That was a lot of fun, that was really cool.
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And I was asking them, hey, how did you get started, what did you start using?
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And they were telling me, oh, I use Anchor, which is now Spotify Anchor.
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And I was like you know what, let me try this, Let me see what happens.
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And you know, it took me a little while, but it started to steamroll and started to snowball and now I'm enjoying it.
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You know, I may not always, I may drop the ball sometimes and have to pick it back up and then start interviewing people again, but it's what I enjoy doing.
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Yeah, and Dorsey, I see your name come up a lot, so I see you're making some moves, that's for sure.
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Next time I see you disappear for a little bit of time, I'll be like.
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I'll be like, dorsey, where are you at, don't fall off, where are you?
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Right, I'll check in next time.
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But yeah, you've done a very good job building a reputation and brand that it appears for me a lot online at least.
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Thank you.
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Obviously, you're the founder of PodMaxcom, so that's what you do in the podcasting space, but you also are the host of your own, so tell us a little bit about that and tell us about how you started Podmatchcom.
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Yeah, so, first off, I had a show before Podmatch, so my introduction to podcasting wasn't through software, it was through just being a podcaster.
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Again, I had this idea of I want to serve people and a podcast seemed like a really great way to do that.
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So I started a show and, in the process, really fell in love with the craft of podcasting, did realize that there was some areas that things needed to happen right, like some areas for improvement to make it better for both guests and hosts.
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And that's where the idea for Podmatch came from was actually me being a podcaster myself and I was podcasting out business and I did some faith stuff as well, which is really cool.
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But when I started Podmatch which, for anyone listening who's not familiar with it, it's a service that connects podcast guests and podcast hosts for interviews it's actually how we got connected through Podmatch and basically I would say it works like a dating app, but instead of connecting you for dates, it connects you for podcast interviews.
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Works really similar to that.
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It's got a similar kind of technology, and so when I started that, god really blessed it from day one.
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It just started doing really well and I am so thankful for that.
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I feel that I had very little to do with that.
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I felt like the idea came from God.
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I felt like the launch date came from God, like all of it, and so I give God full glory for that.
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And at that time, after we launched, when we started growing, I realized there was a big need for education as well.
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And so here I am, a podcast about faith and business.
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And people were like, well, how do I podcast better?
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What do I do to be a better guest?
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How do I be a better host?
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And these questions were coming up a lot and I remember talking to the team.
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I'm like you know what, as much as I love my faith in business podcasting journey, I think it's time to sunset that and bring that to a close and move fully into podcasting education.
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So my show now is called Podcasting Made Simple, and it's about making podcasting simple on either side of the mic.
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So, whether you're a guest or host, the whole idea is can we simplify, demystify even the process on the way?
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And that was a really personally tough decision for me From day one.
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After making it happen.
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This was 100% the right move.
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So I always just tell people I'm 100% podcasting.
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I mean, even my podcast is about podcasting, so and that's kind of like the whole, if you will, evolution of what I've done as a podcaster.
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When you started PodMax, was it strictly meant to read or meant to help people of faith, or were you just strictly like hey, whoever wants to use this can use it?
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Yeah, originally we just didn't know.
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So, to be fully transparent, I had no idea.
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I was like I don't know, so we didn't have any stipulation like that.
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However, from day one, I immediately reached out to anyone I knew who was a person of faith, saying, if you know anybody, bring them to the platform.
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And when we launched, we launched in a very, very early beta.
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I mean, we had no logo, we had typos everywhere.
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It was slow, right, but it worked and that's what mattered.
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So there was no paywall at all.
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Everything was free.
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And so I just told people I'm like, hey, I'm asking you to share it.
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We're not going to charge them for it, we'll keep them free forever, but we want to get a good foundation of people of faith on the platform, because that's what we believe.
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And we want some more positivity happen, because we launched in 2020.
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And I feel the world is always trends more negatively, but that year specifically, negativity was winning everywhere.
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Right, like it was rough and it was a tough.
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I'm not downplaying how tough it was for a lot of people, but I was just like man.
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We need some positivity and, like who's good at positivity, I'm like people who follow Jesus seem to be pretty positive.
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Let's find more of them, and so we really did launch, maybe unmeaningfully, but with a lot of believers.
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A lot of pastors joined right away.
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A lot of pastors and speakers in the faith space, like you, joined the platform right, like people that have a reputation, like you do.
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They joined and it was like really cool to see.
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So it just brought all kinds of people.
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At this point, we're this huge mix and match, if you will, but at the end of the day, my heart stays the same and it's about really spreading a positive message, serving people, and so, for me, that is my faith in Jesus.
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So we still have a very good base of believers on the platform.
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But when we launched to answer your question- we just kind of said whoever wants to join, come on.
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You mentioned in your last comment there about how to be a better guest and how to be a better host For those that might be listening, who may be in the podcasting field or maybe wanting to go into the podcasting field.
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What advice would you give, even to myself, to be a better guest and to be a?
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show up as transparently as you can, and what I mean is don't hold back, and I see so many people.
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We look at social media as our example, and social media is great, has its place, but it's not podcasting.
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They are very, very different things, and so social media really is highlights best foot forward.
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Show people what you want them to see.
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Podcasting is take off the mask and just say it all right, share it, and I find that those are the podcasts that people really love the most.
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And, of course, there are very tactful ways of doing that right.
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You don't want to show up and then like cry and word vomit for an hour and a half and people be like, what did I just hear?
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Right.
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But the thing is like, when, like you asked, like when we launched, did we have like a plan?
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I just said no, we kind of let anyone show up, right.
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And I think that that level of transparency reminds people that are listening that, oh, this is another human being.
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If I would have said, yeah, let me give you the 10 steps we took to launching Right, unless, of course, it is a presentation of some sort, but for the most part it's a conversation and people want to hear a little bit of themselves in any conversation, and so to me, as a podcast guest or host, this takes a lot of pressure off, because now, instead of saying I've got to be that polished professional that people can just look up to and admire in every possible way, now you're saying I just got to show people that I'm human and then I'm trying and I'm just going to take them along the way with me in this journey.
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And here's what I found People learn less and less from people that are at the top of the mountain.
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If they're struggling to get over a giant boulder, that person's yelling at them from the top of the mountain right, hey, just go around this way, do that.
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It's kind of a metaphor here right, but the person's like I can't get over this boulder and you're so far ahead of me, how do I get there?
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What they're learning from this thing out together, that's how people really like to learn, and that, to me, is the power of podcasting.
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So let more humanity be in podcasting, be transparent, take off the mask, share your wins, your losses and just do it in a way that has a story to it, and I find that people really love that.
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And, again, it takes a lot of the pressure off on either side of the mic.
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Yeah, I don't know about the size of your show or anything, but how long did it take you to grow your show to its current size?
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And I got a couple of subset questions to that as well.
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Yeah, so my show originally was my business show that I talked about.
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So I did 158 episodes business show that I talked about.
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So I did 158 episodes Don't quote me on that, but I think 158 episodes of that show.
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And then I just changed the name, changed the title and then 159 and beyond was Podcasting Made Simple.
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At that point I had a very substantial drop in listenership.
00:14:02.474 --> 00:14:03.522
It was about 40.
00:14:03.522 --> 00:14:06.740
I think it was about 40% of my listenership disappeared overnight, which is fine.
00:14:06.740 --> 00:14:14.364
The show was no longer for people that weren't into podcasting and so that's perfectly fine, totally okay.
00:14:14.364 --> 00:14:17.076
But I say that because it means I did already have a little bit of a boost when I launched this thing.
00:14:17.096 --> 00:14:20.607
So right now and you know I don't really look at the downloads much, but I will we have a page.
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We do it publicly now.
00:14:21.471 --> 00:14:23.741
So podmatchcom slash episodes has it.
00:14:23.741 --> 00:14:37.256
Let me just go over that page while we're hanging out here and I can tell you in the last seven days this shows we've had 2,492 people listen to the show and for me I'm extremely happy with that.
00:14:37.256 --> 00:14:44.767
I'm not really too much so numbers driven, but we just have done our best to continuously make it better and better to serve the people that are listening.
00:14:44.767 --> 00:14:54.754
So that's where we're at today and I would say it took me probably a year of it being podcasting, made simple, to really find the flow of it and in some ways I'm still working on it, but having a really good time.
00:14:55.620 --> 00:14:56.341
Yeah, that was.
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One of my other questions was should people care about the size of their show or even growing their show?
00:15:10.579 --> 00:15:10.941
growing their show?
00:15:10.941 --> 00:15:11.764
Dorsey, it's such an insightful question.
00:15:11.764 --> 00:15:13.029
I'm glad you asked this because this is so important to cover.
00:15:13.029 --> 00:15:13.873
I feel that we don't talk about it enough.
00:15:13.873 --> 00:15:20.113
I don't think that the top line download number matters as much as most of us think.
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I get that it is the most addictive number to look at, right, like looking at the total download, like I totally understand that.
00:15:25.449 --> 00:15:30.287
But going back to this mindset of service, do for one what you wish you could do for all.
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I think that Jesus set a great example of what this looks like.
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If you think about Jesus' mission while he was on earth, right, like his mission was to set us all free, but Jesus did a lot of what I'll call side quests where someone needed him and he'd go out of his way for that one person.
00:15:44.580 --> 00:15:49.323
And for many of us, if Jesus was like ah, I can't do anything for one person because I got to do it for all of them, right.
00:15:49.323 --> 00:15:52.585
And I think that maybe we need to take from that example and say you know what?
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My show has a niche, has a specific avatar, a person that it serves and there's not a whole lot of them in the world, but I can serve that one person really, really well.
00:16:02.592 --> 00:16:05.174
So I'm going to do for one what I wish I can do for all.
00:16:05.674 --> 00:16:26.225
To me, the most important thing to track is the impact that you're having on people's lives, and so a better metric to look at is what's called completion or consumption rate, and so if you log into Apple or Spotify I'm not going to get too technical here, but basically it's how far your listeners are making to the episode before they drop off, and there are some shows that get millions of downloads right.
00:16:26.346 --> 00:16:29.774
Millions of people are listening to it, but they're only finishing about 10% of it.
00:16:29.774 --> 00:16:33.743
So it's like man, are you impacting their life in a big way If they're just listening to a little bit?
00:16:33.743 --> 00:16:36.234
I'm not trying to be mean about those shows.
00:16:36.234 --> 00:16:43.681
I would much rather have a show with a hundred people listening, or 50 people listening that they're listening to the whole thing, because it means I'm making a difference in their lives.
00:16:43.681 --> 00:16:53.290
So to me, what I track sure, I'm public with our download numbers podmatchcom slash episodes literally shows you what our downloads are in the last seven days.
00:16:53.290 --> 00:16:57.153
But what I look at personally is are people finishing the episodes?
00:16:57.153 --> 00:16:58.354
If not, why?
00:16:58.354 --> 00:17:07.530
How can we have a better impact on them and, at the end of the day, is really what I look at, because I don't want everyone to listen, I just want the right people to listen that it can really serve.
00:17:07.550 --> 00:17:14.067
I thought about you know, trying to find out and maybe I'll get the link from you later on about how to.
00:17:14.067 --> 00:17:18.862
How do I gauge who is listening to the whole show you know?
00:17:18.862 --> 00:17:39.112
And then would that you know help my you know, help my spirit, or help my you know, help me to be happy about that or be like, oh, only only 10 people listening to the whole show out of the you know, out of 100 downloads yeah, I, I can definitely send you.
00:17:39.212 --> 00:17:39.673
Exactly, I do.
00:17:39.673 --> 00:17:43.168
It's a little technical for the podcast today, but, uh, I can definitely send it to you.
00:17:43.168 --> 00:17:49.816
And, and here's the thing, like it a lot, no one ever for me, I've never had an episode go to 100.
00:17:49.816 --> 00:17:50.619
I've gotten close.
00:17:50.619 --> 00:17:54.157
But like people start hearing the end, like I'm out of here, right, like, and I get it.
00:17:54.157 --> 00:17:55.302
That's just human nature to be like.
00:17:55.302 --> 00:17:56.304
Okay, I think I got it all.
00:17:56.304 --> 00:18:03.623
Uh, if you think about, like a movie, how many of us stay for the credits, right, and you're like I'm out of here and technically that's still part of the movie, it's in the same run, uh.
00:18:03.623 --> 00:18:08.192
So, yeah, I try not to beat myself up too much about it, but I do say how can I make this better?
00:18:08.192 --> 00:18:21.109
And it's a really as a host or a guest, it's a really great way for you to know where you should improve.
00:18:21.129 --> 00:18:22.211
You can really learn something from it.
00:18:22.211 --> 00:18:28.306
You know, with that same concept of, or question, you know when we're looking at the downloads and we're looking at.
00:18:28.306 --> 00:18:31.333
You know the numbers of who is listening to the whole show.
00:18:31.333 --> 00:18:37.228
How should we gauge how the show is doing?
00:18:38.731 --> 00:18:41.468
Yeah, my favorite is actually feedback.
00:18:41.468 --> 00:18:46.625
Feedback from other people is great, like example, like before we start recording.
00:18:46.625 --> 00:18:47.744
I don't mean to reference that too much.
00:18:47.744 --> 00:18:52.207
I already referenced it once, but I was talking about Drid uh chakta, I think is how you say it.
00:18:52.207 --> 00:18:56.163
Yeah, listen, everybody's listening to this, watching this.
00:18:56.163 --> 00:18:57.187
However, you're consuming this.
00:18:57.187 --> 00:19:01.281
Finish this and then immediately go to that episode.
00:19:01.281 --> 00:19:08.892
Uh, it's on the the uh dorothy rock show and it was launched on 5-22-2024.
00:19:08.892 --> 00:19:11.816
It's called the Transformative Journey of Prayerful Living.
00:19:12.580 --> 00:19:15.406
Listen, that's great content.
00:19:15.406 --> 00:19:20.947
I'm taking notes, I'm listening to it and I was going back and re-listening to parts because I'm like I want to make sure I catch this.
00:19:20.947 --> 00:19:35.150
It's just that you did a great job keeping it flowing and keeping the conversation just moving in the proper direction, and so for me, that's amazing and you know that today, dorsey, because we're having this conversation, so you knew that right.
00:19:35.150 --> 00:19:40.711
And so, as a host, it's so important that you find a way to communicate with your actual listeners.
00:19:40.711 --> 00:19:48.067
If somebody's like, hey, I really like this episode, just say can I get five minutes of your time or can I ask you a question, if they don't want to get on a call, or anything like that.
00:19:48.067 --> 00:19:51.093
But the more you can do this, the more you can quickly realize you know what.
00:19:51.093 --> 00:19:57.677
What they like about it is this one thing, and I'll give you one real life example here, and this is how I actually improved my show.
00:19:57.717 --> 00:20:02.406
When my show was called Creating a Brand it was that business show I started doing these calls.
00:20:02.406 --> 00:20:03.688
Come to find out.
00:20:03.688 --> 00:20:12.566
Every single person I talked to loved how I asked toward the end of the episode hey, do you have any final thought, word of wisdom to share with the listeners today?
00:20:12.566 --> 00:20:14.991
And I only asked it like half the time.
00:20:14.991 --> 00:20:18.234
I didn't always ask it, but every single person said they loved it.
00:20:18.234 --> 00:20:26.361
And when I go to my consumption rate the episodes that had that last segment people listened for longer and so I quantified it through data.
00:20:26.361 --> 00:20:27.221
But people were telling me that.
00:20:27.221 --> 00:20:28.805
So I started doing that every single time.
00:20:28.805 --> 00:20:31.349
That, right, there is how you get better as a podcast host.
00:20:31.349 --> 00:20:38.586
And if you're a guest, if anyone's like, oh, I heard your episode, ask them what did you love about it, and they might say something that catches you off guard and you're like that's what you liked about it.
00:20:38.586 --> 00:20:40.906
Right, that's what spoke to you.
00:20:40.906 --> 00:20:46.912
Do more of that, and so for me, it interaction, talking to people that are listening to you.
00:20:47.754 --> 00:20:56.813
Now let's talk about a little bit more personal about yourself, and would you share a little bit about your story with us?
00:20:58.180 --> 00:21:05.345
Yeah, I grew up in church, so I'm going to go ahead and start there, but didn't really have a relationship with God.
00:21:05.345 --> 00:21:07.658
Dorsey, I don't know, is this probably common?
00:21:07.658 --> 00:21:14.626
I feel like a lot of people probably say this right, you're brought up in church, but it's like your parents' faith, not really yours, so I don't know, is that common here?
00:21:14.626 --> 00:21:15.509
Do you find that?
00:21:15.900 --> 00:21:18.409
A little bit, you know, depending on who I'm talking to.
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